A global consumer electronics company is recruiting a Product Marketing in Hanoi. The job is to develop and execute marketing strategy. You will need at least 5 years of experience in product marketing. This will report to an Expat.
- Develop and execute Marketing Strategy for strategic products:
- Create Marketing strategy for key models
- Annual, quarterly and Monthly marketing plan development
- Monitoring and evaluate marketing activities
- New product introduction management
- Schedule and monitor new product launch based on approved PRM and under instruction of the product manager
- Develop new product launch plan for product manager’s review and approval
- Develop marketing communication plan for new products
- Follow-up the coordination in the new product launch process with related functions
- Price positioning, setting and registration
- Marketing budget management
- Management of marketing activities and budget by activities
- ROI analysis by each execution
- Bachelor, graduated from universities.
- 5 - 7 years of working experience in the same position or industry.
- Excellent English spoken and written communication skills.
- Good sense of advertisement and in-store communication
- Analytical ability and interpret market data
- Good in communications and presentation skills.
- Leadership, positive working attitude, accountability and team-working